Board Member Spotlight: Marion Yoder

If you went to this year’s Holiday Mixer at Twisted Taco, you enjoyed networking with some of Atlanta’s top marketers, signature cocktails and fabulous prizes. Meet the man who planned the event – AMA Atlanta’s Young Professionals Chair Marion Yoder – and hear some of his thoughts on marketing.

Company: Currently Job Seeking

Why do you love AMA? AMA has been a part of my life since college. It’s always created connections, kept me on the cutting edge of the latest trends and sparked creative ideas.

What do you think the marketing landscape will look like in 2020? I believe the consumption of media will continue to evolve. As more devices such as tablets allow us to consume media whenever and wherever we want, I believe traditional TV will decline. In 2020, consumers will likely be making purchases using a mobile wallet on their smartphone vs. a plastic credit card. This will create new opportunities to display ads relevant to the store a consumer is shopping at.

What’s the biggest current marketing trend that you think will continue to affect the field for years to come? Social media is here, and it’s here to stay. Marketers will have to continually challenge themselves to create engaging content that breaks through the clutter to attract consumers.

Want to learn more about Marion? Find him at marionyoder.com, @marionyoder or on LinkedIn.

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